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Makeup. Fragrance. Nails. Skincare Today is Friday, April 18, 2014
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The Pink Files BCA 2012: Essie I Am Strong



This year, the special edition nail polishes created for the Breast Cancer Awareness campaigns have rolled out pretty early - I remember buying my China Glaze ones back in late August 2012. Here are the few that I picked out from OPI, Essie and China Glaze.

Orly has a collection out too - Pretty In Pink - but those looked a little similar to pink glitter polishes I already have so I passed on them.

In this entry, I shall showcase Essie I Am Strong from Essie's We're In It Together collection. The collection has 4 pink polishes and I picked what I thought seemed to be the deepest shade (I'm a little confused though - several online pictures of displays seem markedly different from the swatch shot I saw online). I'll have to wait for more swatches to surface).

I love the ad - it's crisp and to the point and there's no escaping from the beautiful message - "We can beat this because we're in it together".

I Am Strong is described as a "creamy optimistic pink" by Essie. 

It reminds me a little of children's Panadol ... or pink antacid (Pepto Bismol! Check out the similarity HERE). The formula was ok - 2 coats for opaque coverage but I realised that it had a slightly tacky texture to it - it tended to pull a little at some places and I had to paint it with the fan off (else it started streaking a little and a few bald spots appeared). Otherwise, it applies relatively easily.

It's not quite the typical kind of pink I wear though - it's a little too punchy and  I almost want to call it a neon-creme but that doesn't quite make sense?

It dries much brighter, darker and starker on my skintone, as opposed to what it looks like in the bottle - it's very Barbie-Pepto Bismol, really ... Capturing the colour accurately on camera was a little difficult. In real life, the polish is a little deeper and brighter - amplify the bright pink tone a little more.

(My apologies for the wonky pinky - it had a confrontation with the drawer and that's the best I could file it down without hurting myself)




Essie's We're In It Together Collection, as well as the BCA collection for OPI and Orly, are now available at Tammy's HERE


Thanks for stopping by and have a beautiful day ahead!



Disclaimer: All products featured purchased with my own money. All opinions are unbiased and my own.

posted by

Hi Kas,
I kinda tempted to get the OPI Glitter but since I need to get this in set, I eventually decided not to get it. Which one do you like better, the OPI glitter or the China Glaze?

posted by

Meryl: hi! The 2 glitter polishes are quite different actually - the china glaze one is super fine micro-glitter and very dense - you could technically wear it on its own. The OPI one, I prefer - I prefer larger glitter these days; its salmon pink glitter with larger hex glitter which leans purple/magenta a little. My pick would be the OPI set - you can always gift the pink creme away to a girlfriend in the spirit of the BCA movement, if you don't want to keep it (just a suggestion) :)

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