Hello!
Greek beauty brand Apivita has recently launched in Singapore - located on B3 at ION (near Uniqlo and Kiehl's), it offers natural, holistic skin, body, hair care as well as health products like honey, tea and supplements.
Founded by 2 Greek pharmacists, Niki and Nikos Koutsianas for their own pharmacy in Athens, Apivita is inspired by the biodiversity of the Greek flora, the philosophy of Hippocrates and the life of the bee. It's name itself means life of the bee - Apis is Bee while Vita is Life in Latin. To this end, you will see bee products featured prominently in many of Apivita's products - nourishing honey, rejuvenating royal jelly and antiseptic propolis are star ingredients in face, body and hair care in Apivita
Even the store lighting reminds you of the importance of the bee, with the honeycomb design ...
Apivita prides itself for being mostly natural - there are some organic ingredients used in the formulations but they strive for a natural composition of between 85-100%. Many of the ingredients used are grown and harvested in Apivita's own farms to maintain strict levels of quality. All products in the Apivita line are FREE OF PARABENS, PROPYLYENE GLYCOL, SILICONES, ARTIFICIAL COLOURING OR SCENTS.
Apart from the usage of herbs and essential oils together with honey, royal jelly and propolis, Apivtia has also replaced plain water in its products with organic infusions - green tea water, calendula water, rosemary water and witch hazel water.
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I had a little tour of the store and I was very attracted to both the chic colourful packaging and the huge range of products - the best part, what we have in our boutique in ION isn't even the entire range. I took a look at the product brochure and it goes on and on and the brand hopes to add more products to the range here soon.
Let's take a look at some of the products available ...
Starting off with Health Products - I was surprised to see "edibles" in a beauty care boutique. I tried the tea with one of the honeys and I really quite liked it.
Similar to Phyto's hair care (available in Robinsons and Watsons), Apivita also has a haircare oral supplement with Royal Jelly
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Apivita has a dedicated kid's line which is great - it's nice when there is something for everyone to choose from. The kid's range comprises mainly shampoo, conditioner and body wash.
I'm not sure how much of the kid's range is currently available - the snapshot of the brochure below shows the entire range available. I personally wouldn't mind trying the Rose and Honey Conditioner :)

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In terms of Hair Care, Apivita has a wide range of herbal-infused shampoos and conditioners, including an anti-ageing variant


I was a tad disappointed to see that the brand did not bring down the hair dyes for sale in our local boutique - I was totally looking forward to that, seeing how I dye my hair often.
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In terms of Body Care, Apivita has several ranges to choose from - I like how the different variants tackle different body concerns

Here is a closer look at some of the variants available in store

I forgot to take a whiff of the Body Refresh - it has aloe and fig and I love fig! If you like jasmine scents, you must check out Body Euphoria - it has a strong, sensous jasmine scent about it.
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There is a large range of Skincare that is FREE OF SLES/SLS, PARABENS, PROPYLENE GLYCOL, SILCONES and MINERAL OILS. The range of skincare covers several skin types like Normal to Dry, Oily to Combination, All Skin Types.

As you can see in the image above, I like how Apivita even indicates the percentage of natural ingredients in the skincare products.
There is also a prized variant in the skincare range called Queen Bee - the star ingredient is Royal Jelly and the Queen Bee products are rejuvenating and meant for slightly more mature skin or skin that is in need of revitalisation.

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One of the things about Apivita that I was attracted to the moment I walked into the store was this wall of facial and eye masks
There are 2 categories - Express Beauty and Express Gold. Express Beauty is the classic line while Express Gold uses a higher concentration of intensive, premium ingredients.

The Express Beauty masks like Express Beauty with Honey retail at SGD$58 for 12 sachets while the Express Gold like Express Gold with Royal Jelly retails at SGD$72 for 12 sachets.


There are 12 decent sized sachets inside each box
I just used Express Beauty with Propolis today and there is enough product in one sachet to generously cover the whole face and neck. When you do the math, each application of Express Beauty mask works out to be SGD$4.83 while each application of Express Gold mask works out to be SGD$6 - very reasonable.
These are also great for travel - just pop in 2 or 3 sachets in your toiletries bag and you're done.
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Speaking of travel sized - some of Apivita's products are also available in travel-sizes, like this shower gel and conditioner.
This works well for 2 reasons - one, you can always pick up travel-sized products for a trip or staycation without having to decant products. Two - it's a good way to try scents and products without committing to a huge bottle and a whole lot of cash.
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I checked with the store - Apivita has a try-before-you-buy policy on some products so depending on stock and availability, you might be able to get samples to try before purchasing. There are also testers available throughout the store.
When I asked, I was told that Apivita's product range is mid-ranged and affordable - around the range of Kiehls. I have asked for a price list and I will update the entry when I get hold of it.
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Overall, I think this is a great new brand to explore - my first experience with Apivita was from a care package I received from a dear reader, Dafne, in Greece - and she mentioned that Apivita was a great Greek household name, like Korres. I'm glad to see it here - 2012 is really the year of great new brands making their presence felt here!
From Apivita, the products I'm most interested in are the Queen Bee range and the Express Gold Mask in Rose and Royal Jelly - there is just something about Royal Jelly that makes me want to try it - I have all sorts of shimmering gold coloured fantasies running through my head each time I hear "Royal Jelly" :P
Pop by and have a look-see ... you never know what might intrigue you!
Thanks for stopping by and have a great week ahead!
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Disclaimer: This entry contains information extracted from the press file provided by the brand. I am not affiliated to Apivita. All opinions are my own.









































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